RVA Bike Share: OOH CampaignCopywriting and art direction. WhatEdgy campaign that compares RVA Bike Share, a pay-to-ride public transportation service, to motorcycles. WhyBike riding is not the coolest mode of transportation. Motorcycles, on the other hand…talk about commanding attention. HowCopy that makes the reader feel powerful paired with visuals that bring this metaphor to life.